Creative Advertising Specs
Display Ad Creative
| Ad Type | Ad Unit Dimensions (px) | File Size (kB) | Static Image Size (dp) | Platform | Animation | Video | Technical Details |
| Big Box | 300 x 250 | Initial load:150
Subload: 300 |
600 x 500 | Desktop Mobile |
:15 maximum or 3 times looping maximum – :05 per loop. Maximum frame rate is 24 fps. We do accept flash for mobile ads | Auto play with no sound or use initiated. Must include audio on/off and video stop/play/pause buttons. The last frame of animation must include “stop()” in action script | Accept third party tags, GIF, JPG, PNG, HTML5 – Package all applicable files within individual Zip files – one for each ad. Please use file names and associated gif files that are similar. Email files to advertising@xtramagazine.com |
| Half Page | 300 x 600 | Initial load: 200
Subload: 400 |
600 x 1200 | Desktop Mobile |
:15 maximum or 3 times looping maximum – :05 per loop. Maximum frame rate is 24 fps. We do accept flash for mobile ads | Auto play with no sound or use initiated. Must include audio on/off and video stop/play/pause buttons. The last frame of animation must include “stop()” in action script | Accept third party tags, GIF, JPG, PNG, HTML5 – Package all applicable files within individual Zip files – one for each ad. Please use file names and associated gif files that are similar. Email files to advertising@xtramagazine.com |
| Leaderboard | 728 x 90 | Initial load: 150
Subload: 300 |
1456 x 180 | Desktop | :15 maximum or 3 times looping maximum – :05 per loop. Maximum frame rate is 24 fps. We do accept flash for mobile ads | Auto play with no sound or use initiated. Must include audio on/off and video stop/play/pause buttons. The last frame of animation must include “stop()” in action script | Accept third party tags, GIF, JPG, PNG, HTML5 – Package all applicable files within individual Zip files – one for each ad. Please use file names and associated gif files that are similar. Email files to advertising@xtramagazine.com |
Giveaway
| Ad Type | Ad Unit Dimensions (px) | File Size (kB) | Static Image Size (dp) | Platform | Technical Details |
| Custom | 540 x 270 | Initial load: 200
Subload: 400 |
1080 x 540 | Desktop Mobile |
Ad copy must not exceed 25% of the artwork Accept GIF, JPG, PNG, HTML5 – files within individual Zip files – one for each ad. Email files to advertising@xtramagazine.com |
Ad Production
| Logo | Image/Photo | Working Files | ||
| Working File | Working file Image | Working File Font | ||
| Must be in PNG, AI, EPS or PDF version files
JPG version file contains flat WHITE BACKGROUND colour
|
Original image size, no smaller than 700px width/height | Original working files in PSD, AI, EPS or PDF version | Embed imagines in working file or send individually | Packaged/send us every font with working files if there are any text /copy changes. Otherwise created outline in every text/copy |